Google Data Studio is part of the Google Marketing Platform (GMP) that allows users to connect to data sources and create sharable interactive dashboards and engaging reports that can help business users make better decisions. Before we get into the comparison details, let’s just get to know Google Data Studio and Tableau as some readers might not be familiar with them. Finally, We will end this article with a conclusion. The comparison is going to revolve around the following aspects: Price, Data Source Integration, Deployment, Data Modeling and Analytics Capabilities. In this article, we are going to focus on Tableau vs Google Data Studio and compare these two platforms from five main criteria so you can get actionable insights about which of these BI tools is a better fit to fulfill your business objectives. So the BI platform you choose must be suitable to use across different teams in the organization to help them answer business questions and measure their KPIs. BI tools are used to unify and visualize data and are normally viewed by different departments and stakeholders across the company.

Each brand offers different value propositions and features and this makes the decision making process tricky. As the variety of business intelligence tools & data visualization tools increases in the market, choosing the right platform that suits your budget, business objectives and your team’s technical expertise become more difficult.

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